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“I’m Just Looking” In automotive sales, “I’m just looking” is one of the most common objections that sales professionals hear from customers. This objection makes its way into the beginning of many deals, and if not handled correctly, can derail a sales professional...
Three Steps to Handling Sales Objections Objections are something that stop many automotive sales professionals from closing deals, and can be a major barrier that block the way to true success. Yet, it doesn’t have to be this way. The three-step system discussed in...
Get Creative to Set Appointments In today’s automotive marketplace, customers that you get in communication with are extremely hot deals. Buyers have spent an average of 10-15 hours researching online before ever submitting in the form of a lead or calling your...
“I Can Get It Cheaper Elsewhere” In automotive sales, many customers will attempt to negotiate money off of the vehicle by tossing out a variety of pricing objections. One popular choice that many buyers utilize is “I can get it cheaper at another dealership.”...
“You Aren’t Giving Me Enough for My Trade” The value of a customer’s trade offers often needed assistance in getting them into their next vehicle. So, what happens when customers don’t feel like they’re getting enough for their trade? Naturally, after hearing their...
“I Need to Sleep on It” Whether you’re a long time pro or a new sales professional, you have no doubt heard the objection “I need to sleep on it.” Whatever the reason behind this objection, it comes up often because customers know that it works. In many cases, buyers...
The Greeting – The First Step in Showroom Sales Success Once the buyer hits the showroom floor, you want to have them hooked on the car buying experience you provide! Right at the first handshake, you want to have the buyer at hello by executing the first step of the...
The Secret to Selling More Whether a customer calls you or walks into your showroom floor, one thing is for certain! This buyer is likely not going to purchase the same vehicle they submitted on. In a majority of cases, customers haven’t submitted on their dream car,...
“I Need to Talk to My Spouse” “I need to talk to my spouse” is no doubt one of the most common objections you’ll hear in automotive sales. Yet, regardless of how many times this objection comes up, it still stumps a lot of sales professionals. It can seem like a...
“It’s Too Expensive” You’ve met a buyer who found a vehicle they love and is now looking at numbers. Even though it’s clear that this is a hot deal, many sales professionals will still find themselves in trouble at this stage. Once the numbers are in front of a...