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How to Hold Gross in a Car Deal It’s no secret that the more gross you can hold in a deal, the better. By learning the right techniques and skills, it’s even possible to be outsold by other sales professionals, yet out-earn them! Holding gross is no doubt a crucial...
“Succeeding on the Showroom Floor” In car sales, any customer that has agreed to come into your dealership is an extremely hot deal. These buyers have spent an average of 15 hours researching online before landing on a vehicle at your dealership. Then, they set an...
The Secret to Selling More Whether a customer calls you or walks into your showroom floor, one thing is for certain! This buyer is likely not going to purchase the same vehicle they submitted on. In a majority of cases, customers haven’t submitted on their dream car,...
Setting an Appointment Without a Vehicle An appointment doesn’t need to rely upon having a vehicle to get set. If you get in touch with a customer who submitted on a specific vehicle, and you think you don’t have it, there’s no need to panic. It’s important to...
Car Sales Process As a beginner car sales professional, one of the first things to do is to memorize your dealership’s showroom sales process. In automotive sales, it is your job is to help the buyer find a vehicle they love, demonstrate that vehicle, and ensure that...
The Automotive Voicemail With the rise of more advanced phones, social media, and various other communication methods, is a voicemail still effective in modern automotive sales? The short answer is YES! The goal is still the same – to sell customer engagement and the...
Facebook for Car Sales Professionals Social media platforms are becoming a must-use tool for success in the modern automotive sales market. Facebook is the most widely used platform in the world, offering up an abundance of opportunity for those who aim to grab it....
The Importance of a Receptionist As a receptionist, you become the face of a dealership. This is a highly important position that impacts the profitability of your dealer. Receptionists are a customer-facing position that shapes the first image buyers have of a...
The Power of Referrals and Reviews It’s no secret that car sales referrals and reviews are an extremely powerful way to sell more cars every month. Since customers have more access to information online than ever, these will not only get you more car deals, but deals...
Long Term Follow Up Knowing how to handle long term follow up buyers is crucial to your ability to bring them back in. These buyers may not come to your dealership for a week, a month, or more, but they are still car deals that are waiting to happen. By utilizing best...