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Automotive Video Video is one of the hottest ways to break through to customers in automotive sales. Yet, to much surprise, many sales professionals fail to utilize video in their sales strategy. Not only is video quick and easy to shoot, but due to the fact that it...
Appointment Show Ratio Once an automotive sales professional sets an appointment, and even before that happens, they should start working on increasing the show ratio of the deal. A set appointment is an incredible feeling, but one that will be in vain if the customer...
Become a Master of Automotive Sales Follow Up A sales person’s ability to follow up with automotive buyers will massively impact their sales each month. Whether a customer is from a third-party source or was in your dealership last week, a sales professional needs to...
Third Party Leads in Automotive Sales Nowadays, consumers spend roughly 15 hours researching cars online before ever submitting in the form of a lead. On average, 70% of these customers will visit a third party website before visiting a dealership. In turn, large...
The Value of Phone Sales Skill The skill to handle any type of call is vital to the effectiveness of any automotive sales professional. The number of vehicles anyone is able to sell each month will be greatly affected by the ability needed to make or take a perfect...
The Automotive Voicemail With the rise of more advanced phones, social media, and various other communication methods, is a voicemail still effective in modern automotive sales? The short answer is YES! The goal is still the same – to sell customer engagement and the...
Long Term Follow Up Knowing how to handle long term follow up buyers is crucial to your ability to bring them back in. These buyers may not come to your dealership for a week, a month, or more, but they are still car deals that are waiting to happen. By utilizing best...
Unsold Showroom Buyers Buyers that have visited your dealership recently, but did not buy, are classified as unsold showroom traffic. Even though the buyers left, these are still hot deals. Contacting these buyers the right way creates some of the best possible...
The Big Picture: Dealership Follow-Up A dealership’s ability to follow-up with buyers makes a world of difference in getting extra car deals every month. However, many dealerships have follow-up that doesn’t engage buyers. This in turn means they don’t stand out in...