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Set More Appointments in Automotive Sales If you cannot get customers in your dealership, then you cannot sell them a vehicle. That’s just a fact. Unfortunately, many sales professionals fail to the get the appointment for a variety of reasons, such as objections,...
Fact Finding Fact finding is a vital step in the automotive sales process. Without proper fact finding, landing customers on the perfect vehicle, overcoming objections and closing the deal all become considerably harder. It’s at this stage that you can find out the...
How to Hold Gross in a Car Deal It’s no secret that the more gross you can hold in a deal, the better. By learning the right techniques and skills, it’s even possible to be outsold by other sales professionals, yet out-earn them! Holding gross is no doubt a crucial...
“Succeeding on the Showroom Floor” In car sales, any customer that has agreed to come into your dealership is an extremely hot deal. These buyers have spent an average of 15 hours researching online before landing on a vehicle at your dealership. Then, they set an...
Car Sales Process As a beginner car sales professional, one of the first things to do is to memorize your dealership’s showroom sales process. In automotive sales, it is your job is to help the buyer find a vehicle they love, demonstrate that vehicle, and ensure that...