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How to Hold Gross in a Car Deal It’s no secret that the more gross you can hold in a deal, the better. By learning the right techniques and skills, it’s even possible to be outsold by other sales professionals, yet out-earn them! Holding gross is no doubt a crucial...
“You Aren’t Giving Me Enough for My Trade” The value of a customer’s trade offers often needed assistance in getting them into their next vehicle. So, what happens when customers don’t feel like they’re getting enough for their trade? Naturally, after hearing their...
The Service Department and Automotive Sales The Service Department can be one of the most profitable areas of any dealership – you just need to know how to properly utilize it! With ever buyer that comes into contact with the Service Department lies the untapped...