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The Greeting – The First Step in Showroom Sales Success Once the buyer hits the showroom floor, you want to have them hooked on the car buying experience you provide! Right at the first handshake, you want to have the buyer at hello by executing the first step of the...
Selling Cars Like the Best At Webinarinc, we mystery shop over 25,000 dealerships every year in the United States. As a result, we’ve been able to gather information on what the best dealerships in America are doing to sell more cars and increase profitability. To no...
The Service Department and Automotive Sales The Service Department can be one of the most profitable areas of any dealership – you just need to know how to properly utilize it! With ever buyer that comes into contact with the Service Department lies the untapped...
The 100% Write Up In car sales, you miss 100% of the shots you do not take. So, the goal is always to write up 100% of buyers at your dealership. Regardless of how committed you think the buyer is, every single customer that comes into the dealership...
The Importance of a Perfect Demonstration Drive It’s no secret that the demonstration drive is almost every customer’s favorite part of the entire car buying experience. In fact, 81% of people said that the demo drive was their favorite part of the sales process! As...
Successful Car Sales: Fact Finding Early on In modern car sales, more and more salespeople have adapted fact finding into the second step of their sales process after the greeting – and there’s a very good reason for it! Fact finding early on is vital to keep...
The Inbound Call There’s no denying that the inbound call is one of the most valuable opportunities in the automotive sales industry. A customer calling your dealership to inquire about a vehicle shows a lot of commitment! Before the buyer ever picked up the phone,...
The Big Picture: Dealership Follow-Up A dealership’s ability to follow-up with buyers makes a world of difference in getting extra car deals every month. However, many dealerships have follow-up that doesn’t engage buyers. This in turn means they don’t stand out in...
Why Do Buyers Object? When handling objections in car sales, it’s important to understand the reasoning for objections, and show empathy and agreement for a buyer’s position. Not only have they been raised to be wary of the car buying process, but this is also a huge...
As modern buyers gain access to more and more information, relying on walk-ins could devastate the profitability of your dealership. As a result, your dealership’s ability to set more appointments drastically influences your success. Furthermore, today’s buyer is...